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Go To Market (GTM) Strategy and Marketing Plans for Technology Start Ups and Small Businesses

January 29, 2016 10:11 am Published by Leave your thoughts

A go to market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage.

The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution.

If you are a small technology company in start up mode or just need to generate high quality qualified leads, in your target market, for your sales team in the complex and extremely competitive technology market then we have a solution.

Technology Lead Generation is a complex discipline and requires a multi-faceted approach. All the various instruments need to work with each other in the right sequence and with the correct timings and quantities to best deliver a relevant response and tangible ROI.

So that means managing data segmentation, marketing communications strategy, SEO/SMO and response management in a way that compels prospects in to a call to action. Using an integrated marketing approach we combine all the facets of the campaign needs from inception to delivery.

With over 10 years of experience in working with technology partners of SAP, Oracle, Microsoft, IBM, HP, Cisco and many others we are perfectly positioned to help with the following services and what’s more you will benefit from one of the largest and most qualified Global Technology User lists as a great platform to begin your targeted campaign.

Our GTM Marketing Services include:

If you have a demand generation requirement and are looking for a partner who understands the technology market then let us have an opportunity to discuss your needs and deliver a free overview and proposal to help you best succeed in this complex market.

Pricing for Start Ups and Small Technology Firms

Typically we provide a packaged solution for our GTM programmes and that includes: Data Sourcing, Email Marketing, Response Management, Telemarketing Follow-p, SMO/SEO, Account Management and Reporting for an entry level cost of £4,995 with all services included.

Please email us at or visit our website to find out more about our ERP data and ERP demand generation services or if you have a specific request call me on my mobile on +44(0) 20 3740 8609 today.

Contact Global Software Leads

Please email us at or visit our website to find out more about our GTM data and demand generation services or if you have a specific request call us on +44(0) 20 3740 8609 today.

Paul Roberts, Head of  Sales, Global Software Leads

Telephone:   +44 (0) 20 3740 8609


No time like the present!

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This post was written by Paul Roberts

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