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Demand Generation for Technology Companies: Implementing a successful B2B Marketing Strategy. Planning your marketing strategy, analytics, prospect databases and delivering demand generation programmes to a targeted audience of key decision makers.

November 24, 2020 1:57 pm Published by

If you have a database of prospective customers how do you segment the most likely targeted contacts to deliver the best results for your demand generation campaigns?

We at Global Software Leads can deliver insight and analytics to discover what the best approach would be to deliver a compelling approach to attract more potential customers to your solutions and propositions through targeted demand generation campaigns.

Having worked in the technology marketplace for over 20 years we have a tried and tested solution to targeted demand generation campaigns that deliver ROI (Return on Investment) and focus on the best potential prospective customers for your business.

We provide a holistic approach to delivering focussed demand generation marketing programmes for your business by using a number of key tools and approaches.

These include:

  • Data Analytics – analyzing your current customers and prospects to determine key trends and focus upon a segmentation which will enable you to focus upon key segments of your target audience most likely to be interested in your products and services.
  • Data Enhancement – delivering selected data segments from our large global databases of companies and selected qualified decision making contacts including direct telephone numbers and email addresses.
  • Demand Generation – run targeted lead generation activities through carefully managed telephone marketing and email marketing campaigns to your best potential customers through highly focussed and professional campaign marketeers.
  • Response Tracking – follow-up with a targeted marketing approach to ensure no opportunities slip though the net and to apply a bespoke lead nurturing process to capture and track all opportunities.
  • Account Management – Ensure recording of all results to deliver a timely and effective account management of all your campaigns delivered daily to the key sales and marketing owners of the projects at any given time.
  • Lead Qualification – (BANT) We provide the key criteria and reporting to deliver leads and opportunities that meet the sales criteria such as:
  • Budget: Approved/in process of being approved or willing to create a Budget.
  • Authority : Validated with decision maker or influencer
  • Need: Formal initiative identified and there is a compelling event/need driving the decision within the organisation.
  • Timeframe :  Decision to purchase  timeframe is within a certain agreed timeframe
  • Solution: Solution appears to fit all or some of the business needs.
  • Next Step: Have agreed to accept direct communication from  (i.e. meeting, telephone call or e mail/mail)

Contact Global Software Leads

Please email us sales@globalsoftwareleads.com to discuss your particular requirement and help us put together a bespoke marketing programme for your business.

Peter Davies
VP Marketing
Global Software Leads
LinkedIn: https://www.linkedin.com/in/peterdavieserplists
Email: peter.davies@globalsoftwareleads.com

Our Clients include: /NSPRO – 170 SYSTEMS – ACCENTURE – ADP – ABEAM – ALLIED WORLDWIDE – ANCILE – APPROYO – APPSFREEDOM – APOS – ARCPLAN – ASPIRE – BEARINGPOINT – BOSCH – CDC – CFORIA – CISCO – CMS GLOBAL – CROSSGATE – COGNITUS CONSULTING – COLLABERA – COMPOSITE SW – DELEGO – DOLPHIN CORP – DST GLOBAL – DXC – EDENHOUSE – EPIUSE – ESKER – EXTRINSIC – INOAPPS – iQLINK – FREUDENBURG-IT – FUJITSU – HANSE ORGA – HCL – HEXAWARE – HP – IBM – INFINITE – INFOR – INFOSYS – INTERMEC – KAISA – KIVALA HR – KOFAX – LEVERX – LRS – NEUDESIC – NORIKKON – NORTHGATEARINSO – OPENTEXT – ORACLE – PAYMETRIC –PEAKTECH – PCMS – PRECISION ERP – PEROT SYSTEMS – PERVASIVE SOFTWARE – READSOFT – REDWOOD – RIMINISTREET – SAP – SAS- SECUDE – SIGGA – SITA – SOLUTION XCHANGE – SPARTA – SNP – SYMTRAX – T-SYSTEMS – TAULIA – TEKSYSTEMS – UNISYS – VERBELLA – VO COLLECT – WINSHUTTLE – WORKSOFT – XFT – ZETES – ZOPTION

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This post was written by Paul Roberts