Cisco Unified Computing System (UCS) server platform marketing programme:

As global technology leaders, Cisco and SAP are uniquely positioned to provide high quality, innovative products to customers. Together, Cisco and SAP offer differentiated, scalable, highly secure end-to-end solutions. With SAP Applications on Cisco UCS, SAP customers can reduce deployment risks, complexity, and total cost of ownership (TCO).

The Cisco Unified Computing System (UCS) server platform, introduced in 2009, provides a new model for data center efficiency and agility. Cisco UCS has been designed with the performance and reliability to power memory-intensive, mission-critical applications, as well as virtualized workloads. With SAP Applications on Cisco UCS, clients can help ensure all of these benefits are delivered to their organization.

Campaign Details

• Target Audience - SAP Users in USA and Europe
• Decision Makers - CIO, CTO, IT Director, Applications Directors/Managers, IS Heads, SAP Project Directors/Managers.
• Project Objective - Identify SAP HANA Leads across enterprise wide SAP ERP Users
• Methodology - Integrated Marketing campaign including Email Marketing, Telephone Marketing & Intelligence Gathering
• Output - Detailed company profiles and lead reports which detail the complete overview of the opportunity, infrastructure details and key sponsors/decision makers identified.

Timescale

Project tested in initial phase of 2-4 weeks and then rolled out over 6 months.

Typical Lead Output: See Sample Report

In Summary Global ERP Leads handled every aspect of the campaign from initial set-up, List Segmentation and Selection, Developing key Messaging and Lead Development project scope and delivery of the campaign with tangible tracking, reporting and Lead Output.

Summary

"The campaign produced a large number of project opportunities and leads for the key account sales teams and potentially $Millions of dollars of project expenditure for Cisco."

Rick Speyer

Cisco Global Senior Marketing Manager for SAP Product Solutions & Marketing